{"id":69341,"date":"2026-05-04T16:31:23","date_gmt":"2026-05-04T14:31:23","guid":{"rendered":"https:\/\/www.km77.com\/revista\/?p=69341"},"modified":"2026-05-04T16:39:39","modified_gmt":"2026-05-04T14:39:39","slug":"datos-de-ventas-de-coches-en-europa-marzo-de-2026","status":"publish","type":"post","link":"https:\/\/www.km77.com\/revista\/ventas-de-coches\/datos-de-ventas-de-coches-en-europa-marzo-de-2026\/","title":{"rendered":"Datos de ventas de coches en Europa. Marzo de 2026"},"content":{"rendered":"\n

El mercado europeo acelera en marzo con subidas generalizadas y fuerte tir\u00f3n de Tesla y BYD<\/h2>\n\n\n\n

Las ventas de turismos en Europa<\/a> registraron un crecimiento s\u00f3lido en marzo de 2026.<\/strong> En total alcanz\u00f31 581 169 unidades<\/strong>, un 11,1 % m\u00e1s que en el mismo mes de 2025.<\/strong> El avance tambi\u00e9n se mantiene en el acumulado anual, con 3 521 110 unidades y una subida del 4,1 %. Los cinco pa\u00edses con mayor n\u00famero de matriculaciones, entre ellos Espa\u00f1a, han alcanzado buenas cifras.<\/p>\n\n\n\n

Espa\u00f1a, Alemania e Italia lideran el crecimiento por volumen<\/h3>\n\n\n\n

Espa\u00f1a matricul\u00f3 130 340 coches en marzo, un 11,7 % m\u00e1s, y acumula 300 529 unidades en el a\u00f1o (+7,6 %).<\/strong> Alemania se sit\u00faa como el mayor mercado, con 294 161 unidades (+16,0 %) y 699.404 en 2026 (+5,2 %). Italia tambi\u00e9n crece con fuerza: 185 257 unidades en marzo (+7,6 %) y 484 577 en el a\u00f1o (+9,2 %).<\/p>\n\n\n\n

Francia avanza un 12,9 % en marzo (173 634 unidades), aunque a\u00fan cae en el acumulado anual un 2,1 %.<\/strong> Reino Unido sube un 6,6 % en el mes (380 627 unidades) y un 5,9 % en el a\u00f1o. Entre las mayores subidas destacan Estonia, con un 81,5 % en marzo y 100,4 % en total; Noruega (+27,6 %), aunque sigue con un 15,5 % de p\u00e9rdida en 2026; e Islandia (+25,7 % este mes y +53,4 % en el a\u00f1o).<\/p>\n\n\n\n

Pocos pa\u00edses registran ca\u00eddas este mes. Irlanda es el m\u00e1s destacado, con un 10,9 % menos en marzo<\/strong> con respecto al a\u00f1o pasado, aunque se mantiene neutro en el acumulado. Los otros que caen en ventas son Chipre (-23 %) y Luxemburgo (-0,8 %).<\/p>\n\n\n\n

Ventas por pa\u00edses – Marzo 2026<\/h2>\n\n\n\n\n\n\n\t\n\t\n\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\n\t
Datos de ventas de coches en Europa Marzo 2026 – Por pa\u00edses<\/b><\/th>\n<\/tr>\n
Pa\u00edses<\/b><\/th>Marzo<\/b><\/th>%26\/25<\/b><\/th>A\u00f1o<\/b><\/th>%26\/25<\/b><\/th>\n<\/tr>\n<\/thead>\n
Austria<\/td>33018<\/td>27,2<\/td>77235<\/td>17,0<\/td>\n<\/tr>\n
B\u00e9lgica<\/td>43733<\/td>8,8<\/td>113805<\/td>-5,9<\/td>\n<\/tr>\n
Bulgaria<\/td>4481<\/td>6,2<\/td>11465<\/td>-1,2<\/td>\n<\/tr>\n
Croacia<\/td>8064<\/td>25,5<\/td>16895<\/td>11,6<\/td>\n<\/tr>\n
Chipre<\/td>1232<\/td>-23,0<\/td>3670<\/td>-17,5<\/td>\n<\/tr>\n
Rep\u00fablica Checa<\/td>23916<\/td>6,0<\/td>60550<\/td>1,4<\/td>\n<\/tr>\n
Dinamarca<\/td>18968<\/td>26,6<\/td>43703<\/td>16,8<\/td>\n<\/tr>\n
Estonia<\/td>1753<\/td>81,5<\/td>4250<\/td>100,4<\/td>\n<\/tr>\n
Finlandia<\/td>6791<\/td>10,0<\/td>17202<\/td>3,0<\/td>\n<\/tr>\n
Francia<\/td>173634<\/td>12,9<\/td>401555<\/td>-2,1<\/td>\n<\/tr>\n
Alemania<\/td>294161<\/td>16,0<\/td>699404<\/td>5,2<\/td>\n<\/tr>\n
Grecia<\/td>14710<\/td>15,7<\/td>34812<\/td>4,9<\/td>\n<\/tr>\n
Hungria<\/td>17443<\/td>32,2<\/td>36455<\/td>10,8<\/td>\n<\/tr>\n
Irlanda<\/td>15413<\/td>-10,9<\/td>64893<\/td>0,2<\/td>\n<\/tr>\n
Italia<\/td>185257<\/td>7,6<\/td>484577<\/td>9,2<\/td>\n<\/tr>\n
Letonia<\/td>2040<\/td>0,2<\/td>4993<\/td>4,5<\/td>\n<\/tr>\n
Lituania<\/td>4145<\/td>16,2<\/td>9571<\/td>7,1<\/td>\n<\/tr>\n
Luxemburgo<\/td>4799<\/td>-0,8<\/td>12538<\/td>-1,0<\/td>\n<\/tr>\n
Malta<\/td>580<\/td>2,0<\/td>1558<\/td>22,2<\/td>\n<\/tr>\n
Pa\u00edses Bajos<\/td>31467<\/td>1,1<\/td>81480<\/td>-10,8<\/td>\n<\/tr>\n
Polonia<\/td>63896<\/td>20,4<\/td>151639<\/td>6,7<\/td>\n<\/tr>\n
Portugal<\/td>26679<\/td>8,5<\/td>64059<\/td>9,4<\/td>\n<\/tr>\n
Rumania<\/td>10383<\/td>4,6<\/td>27275<\/td>-19,0<\/td>\n<\/tr>\n
Eslovaquia<\/td>8300<\/td>9,7<\/td>20042<\/td>-1,6<\/td>\n<\/tr>\n
Eslovenia<\/td>6535<\/td>23,7<\/td>16501<\/td>12,5<\/td>\n<\/tr>\n
Espa\u00f1a<\/td>130340<\/td>11,7<\/td>300529<\/td>7,6<\/td>\n<\/tr>\n
Suecia<\/td>26578<\/td>9,8<\/td>61960<\/td>-2,3<\/td>\n<\/tr>\n
Uni\u00f3n Europea<\/td>1158316<\/td>12,5<\/td>2822616<\/td>4,0<\/td>\n<\/tr>\n
Islandia<\/td>1283<\/td>25,7<\/td>3483<\/td>53,4<\/td>\n<\/tr>\n
Noruega<\/td>17685<\/td>27,6<\/td>27175<\/td>-15,5<\/td>\n<\/tr>\n
Suiza<\/td>23258<\/td>7,2<\/td>52982<\/td>0,6<\/td>\n<\/tr>\n
EFTA<\/td>42226<\/td>15,5<\/td>83640<\/td>-4,0<\/td>\n<\/tr>\n
Reino Unido<\/td>380627<\/td>6,6<\/td>614854<\/td>5,9<\/td>\n<\/tr>\n
Total (EU+EFTA+UK)<\/strong><\/td>1581169<\/strong><\/td>11,1<\/strong><\/td>3521110<\/strong><\/td>4,1<\/strong><\/td>\n<\/tr>\n<\/tbody>\n

Datos de ACEA<\/a><\/strong><\/p><\/th>\n<\/tr>\n<\/tfoot>\n<\/table>\n\n\n\n

Volkswagen lidera, pero Tesla y BYD destacan por su crecimiento en marzo<\/h3>\n\n\n\n

Por grupos, Volkswagen<\/a> mantiene el liderazgo con 378 826 unidades en marzo (+4,0 %) y 891 119 en el acumulado (+1,4 %).<\/strong> Le sigue Stellantis <\/strong>con 228 055 unidades (+6,0 %) y 563 490 en el a\u00f1o (+7,3 %). Renault<\/a> <\/strong>crece un 3,4 %, aunque sigue perdiendo un 7,4 % en 2026. Hyundai<\/a> <\/strong>suma 116 827 unidades (+5,5 %), mientras el grupo BMW<\/a> <\/strong>crece un 14,4 % en marzo y un 1,8 % en el a\u00f1o.<\/p>\n\n\n\n

El mayor dinamismo procede de marcas electrificadas. Tesla<\/a> registra 52 000 unidades en marzo, con un aumento del 84,3 %<\/strong>, acumulando 78 336 unidades (+44,9 %). Esto de Tesla es habitual, con un mes malo, uno intermedio y otro bueno en cada trimestre debido a la log\u00edstica y objetivos trimestrales. BYD<\/a> <\/strong>tambi\u00e9n crece con fuerza: 37 560 unidades en marzo (+147,6 %) y 73 847 en el a\u00f1o (+155,5 %), desmarc\u00e1ndose como el crecimiento m\u00e1s notable.<\/p>\n\n\n\n

Entre las generalistas, Volkswagen cae un 1,0 % en marzo y un 5,0 % en 2026. \u0160koda<\/a> crece un 18,3 % en marzo, al igual que Audi<\/a>, con un 12,5 %. Mercedes-Benz<\/a> registra una leve ca\u00edda mensual (-0,3 %), pero se mantiene con una subida en 2026 del 2,2 %. En Stellantis, Peugeot<\/a> cae un 11,1 % en marzo, pero Opel\/Vauxhall<\/a> crece un 12,9 %. Por tanto, el mercado europeo mantiene una tendencia positiva<\/strong>, pero con grandes diferencias entre pa\u00edses y marcas. Los datos reflejan una transici\u00f3n clara hacia modelos electrificados, impulsada por el crecimiento de Tesla y BYD.<\/p>\n\n\n\n

Ventas por marcas – Marzo 2026<\/h2>\n\n\n\n\n\n\n\t\n\t\n\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\n\t\n\t
Datos de ventas de coches en Europa Marzo 2026 – Por marcas<\/b><\/th>\n<\/tr>\n
Marcas<\/b><\/th>Marzo<\/b><\/th>%26\/25<\/b><\/th>A\u00f1o<\/b><\/th>%26\/25<\/b><\/th>\n<\/tr>\n<\/thead>\n
GRUPO VOLKSWAGEN<\/strong><\/td>378826<\/strong><\/td>4,8<\/strong><\/td>891119<\/strong><\/td>1,4<\/strong><\/td>\n<\/tr>\n
Volkswagen<\/td>146910<\/td>-1,0<\/td>347708<\/td>-5,0<\/td>\n<\/tr>\n
\u0160koda<\/td>92145<\/td>18,3<\/td>222528<\/td>15,7<\/td>\n<\/tr>\n
Audi<\/td>75066<\/td>13,5<\/td>171430<\/td>6,1<\/td>\n<\/tr>\n
SEAT<\/td>22243<\/td>-6,5<\/td>55279<\/td>-3,6<\/td>\n<\/tr>\n
CUPRA<\/td>32428<\/td>-2,1<\/td>69974<\/td>-5,6<\/td>\n<\/tr>\n
Porsche<\/td>8852<\/td>-20,2<\/td>21546<\/td>-14,7<\/td>\n<\/tr>\n
Otras marcas1<\/sup><\/td>1183<\/td>5,1<\/td>2655<\/td>7,1<\/td>\n<\/tr>\n
<\/td> <\/td> <\/td> <\/td> <\/td>\n<\/tr>\n
STELLANTIS<\/strong><\/td>228055<\/strong><\/td>6,0<\/strong><\/td>563490<\/strong><\/td>7,3<\/strong><\/td>\n<\/tr>\n
Peugeot<\/td>69960<\/td>-10,1<\/td>174145<\/td>-8,0<\/td>\n<\/tr>\n
Opel\/Vauxhall<\/td>50285<\/td>13,9<\/td>115205<\/td>17,8<\/td>\n<\/tr>\n
Citro\u00ebn<\/td>43665<\/td>26,8<\/td>108751<\/td>17,4<\/td>\n<\/tr>\n
Fiat2<\/sup><\/td>37962<\/td>22,0<\/td>101749<\/td>31,0<\/td>\n<\/tr>\n
Jeep<\/td>15456<\/td>-0,2<\/td>37525<\/td>-1,0<\/td>\n<\/tr>\n
Lancia\/Chrysler<\/td>1513<\/td>14,7<\/td>4072<\/td>15,5<\/td>\n<\/tr>\n
Alfa Romeo<\/td>6000<\/td>-17,9<\/td>14411<\/td>-15,7<\/td>\n<\/tr>\n
DS<\/td>2864<\/td>-7,9<\/td>6771<\/td>-17,1<\/td>\n<\/tr>\n
Otras marcas3<\/sup><\/td>350<\/td>-23,9<\/td>861<\/td>-28,8<\/td>\n<\/tr>\n
<\/td> <\/td> <\/td> <\/td> <\/td>\n<\/tr>\n
GRUPO RENAULT<\/strong><\/td>143997<\/strong><\/td>3,4<\/strong><\/td>318788<\/strong><\/td>-7,4<\/strong><\/td>\n<\/tr>\n
Renault<\/td>84565<\/td>3,4<\/td>189544<\/td>0,3<\/td>\n<\/tr>\n
Dacia<\/td>57904<\/td>2,0<\/td>126157<\/td>-17,7<\/td>\n<\/tr>\n
Alpine<\/td>1528<\/td>93,7<\/td>3087<\/td>53,7<\/td>\n<\/tr>\n
<\/td> <\/td> <\/td> <\/td> <\/td>\n<\/tr>\n
GRUPO HYUNDAI<\/strong><\/td>116827<\/strong><\/td>5,5<\/strong><\/td>260018<\/strong><\/td>-2,7<\/strong><\/td>\n<\/tr>\n
Hyundai<\/td>53407<\/td>6,5<\/td>119918<\/td>-6,9<\/td>\n<\/tr>\n
Kia<\/td>63420<\/td>4,7<\/td>140100<\/td>1,2<\/td>\n<\/tr>\n
<\/td> <\/td> <\/td> <\/td> <\/td>\n<\/tr>\n
FORD<\/strong><\/td>45031<\/strong><\/td>-6,4<\/strong><\/td>100056<\/strong><\/td>-14,6<\/strong><\/td>\n<\/tr>\n
<\/td> <\/td> <\/td> <\/td> <\/td>\n<\/tr>\n
GRUPO BMW<\/strong><\/td>111598<\/strong><\/td>15,4<\/strong><\/td>244108<\/strong><\/td>3,2<\/strong><\/td>\n<\/tr>\n
BMW<\/td>91256<\/td>13,1<\/td>199642<\/td>1,8<\/td>\n<\/tr>\n
MINI<\/td>20342<\/td>26,6<\/td>44466<\/td>9,8<\/td>\n<\/tr>\n
<\/td> <\/td> <\/td> <\/td> <\/td>\n<\/tr>\n
Mercedes-Benz<\/strong><\/td>74679<\/strong><\/td>0,3<\/strong><\/td>166200<\/strong><\/td>2,2<\/strong><\/td>\n<\/tr>\n
<\/td> <\/td> <\/td> <\/td> <\/td>\n<\/tr>\n
GRUPO TOYOTA<\/strong><\/td>98821<\/strong><\/td>4,7<\/strong><\/td>238018<\/strong><\/td>-2,7<\/strong><\/td>\n<\/tr>\n
Toyota<\/td>90843<\/td>4,7<\/td>219664<\/td>-1,8<\/td>\n<\/tr>\n
Lexus<\/td>7978<\/td>4,2<\/td>18354<\/td>-12,0<\/td>\n<\/tr>\n
<\/td> <\/td> <\/td> <\/td> <\/td>\n<\/tr>\n
NISSAN<\/strong><\/td>47796<\/strong><\/td>-6,8<\/strong><\/td>88641<\/strong><\/td>-11,9<\/strong><\/td>\n<\/tr>\n
<\/td> <\/td> <\/td> <\/td> <\/td>\n<\/tr>\n
VOLVO<\/strong><\/td>36883<\/strong><\/td>3,4<\/strong><\/td>78745<\/strong><\/td>-5,1<\/strong><\/td>\n<\/tr>\n
<\/td> <\/td> <\/td> <\/td> <\/td>\n<\/tr>\n
MAZDA<\/strong><\/td>26295<\/strong><\/td>23,3<\/strong><\/td>48667<\/strong><\/td>10,8<\/strong><\/td>\n<\/tr>\n
<\/td> <\/td> <\/td> <\/td> <\/td>\n<\/tr>\n
BYD<\/strong><\/td>37580<\/strong><\/td>147,6<\/strong><\/td>73847<\/strong><\/td>155,5<\/strong><\/td>\n<\/tr>\n
<\/td> <\/td> <\/td> <\/td> <\/td>\n<\/tr>\n
GRUPO JAGUAR \/ LAND ROVER<\/strong><\/td>22352<\/strong><\/td>-0,9<\/strong><\/td>39818<\/strong><\/td>-3,9<\/strong><\/td>\n<\/tr>\n
Land Rover<\/td>22352<\/td>4,3<\/td>39811<\/td>2,5<\/td>\n<\/tr>\n
Jaguar<\/td>0<\/td>-100,0<\/td>7<\/td>-99,7<\/td>\n<\/tr>\n
<\/td> <\/td> <\/td> <\/td> <\/td>\n<\/tr>\n
MITSUBISHI<\/strong><\/td>3644<\/strong><\/td>-34,9<\/strong><\/td>7712<\/strong><\/td>-38,5<\/strong><\/td>\n<\/tr>\n
<\/td> <\/td> <\/td> <\/td> <\/td>\n<\/tr>\n
HONDA<\/strong><\/td>11828<\/strong><\/td>10,1<\/strong><\/td>21805<\/strong><\/td>3,5<\/strong><\/td>\n<\/tr>\n
<\/td> <\/td> <\/td> <\/td> <\/td>\n<\/tr>\n
SUZUKI<\/strong><\/td>21352<\/strong><\/td>6,3<\/strong><\/td>47964<\/strong><\/td>-4,0<\/strong><\/td>\n<\/tr>\n
<\/td> <\/td> <\/td> <\/td> <\/td>\n<\/tr>\n
TESLA<\/strong><\/td>52600<\/strong><\/td>84,3<\/strong><\/td>78336<\/strong><\/td>44,9<\/strong><\/td>\n<\/tr>\n
<\/td> <\/td> <\/td> <\/td> <\/td>\n<\/tr>\n
SAIC Motor<\/strong><\/td>39948<\/strong><\/td>3,1<\/strong><\/td>81128<\/strong><\/td>3,6<\/strong><\/td>\n<\/tr>\n
<\/td> <\/td> <\/td> <\/td> <\/td>\n<\/tr>\n
LADA4<\/sup><\/strong><\/td>
–<\/div><\/td>
–<\/div><\/td>
–<\/div><\/td>
–<\/div><\/td>\n<\/tr>\n
<\/td> <\/td> <\/td> <\/td> <\/td>\n<\/tr>\n<\/tbody>\n

\r\n

1<\/sup>Otras marcas incluye a Bentley, Bugatti y Lamborghini.<\/strong>
\r\n 2<\/sup>Fiat incluye a Abarth<\/strong>.
\r\n 3<\/sup>Otras marcas incluye a Dodge y Maserati<\/strong>.<\/p>
\r\n <\/th>\n<\/tr>\n

Datos de ACEA<\/a><\/strong><\/p><\/th>\n<\/tr>\n<\/tfoot>\n<\/table>\n\n\n\n

Los datos de ventas en Europa anteriores de 2025 hasta 1999 est\u00e1n publicados en esta otra p\u00e1gina de km77<\/a>. Los datos espa\u00f1oles se pueden consultar aqu\u00ed<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

El mercado europeo acelera en marzo con subidas generalizadas y fuerte tir\u00f3n de Tesla y BYD Las ventas de turismos en Europa registraron un crecimiento s\u00f3lido en marzo de 2026. En total alcanz\u00f31 581 169 unidades, un 11,1 % m\u00e1s que en el mismo mes de 2025. El avance tambi\u00e9n se mantiene en el acumulado […]<\/p>\n","protected":false},"author":41,"featured_media":65018,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[13516],"tags":[12844,1216,3052],"class_list":["post-69341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ventas-de-coches","tag-coches","tag-europa","tag-ventas"],"yoast_head":"\nDatos de ventas de coches en Europa. 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