{"id":58166,"date":"2025-01-13T18:29:23","date_gmt":"2025-01-13T17:29:23","guid":{"rendered":"https:\/\/www.km77.com\/revista\/?p=58166"},"modified":"2025-01-14T17:13:39","modified_gmt":"2025-01-14T16:13:39","slug":"2024-ventas-a-particulares-toyota-lider-destacado","status":"publish","type":"post","link":"https:\/\/www.km77.com\/revista\/teletransporte\/2024-ventas-a-particulares-toyota-lider-destacado\/","title":{"rendered":"2024. Ventas a particulares. Toyota, l\u00edder destacado."},"content":{"rendered":"\n

Toyota triunfa entre los clientes particulares en Espa\u00f1a. Tambi\u00e9n es la primera marca clasificada en la venta a empresas (publicar\u00e9 los datos ma\u00f1ana), pero no con la ventaja apabullante que consigue en el mercado de particulares. Toyota vende 12 de cada 100 coches que se venden a personas f\u00edsicas en Espa\u00f1a. Es una penetraci\u00f3n alt\u00edsima. (Datos de Ideauto<\/a>)

Toyota ha vendido en 2024 casi un 21% m\u00e1s de coches a particulares que en 2023. El conjunto de este canal de ventas ha crecido un 8,92%, casi dos puntos porcentuales m\u00e1s que el mercado global, que creci\u00f3 un 7,1%.<\/p>\n\n\n\n

En el mercado global, que comprende las ventas a particulares, a compa\u00f1\u00edas de alquiler de coches y a empresas en general, la penetraci\u00f3n de Toyota es del 9,5 %. Una cuota de mercado tambi\u00e9n muy alta, pero muy lejos del 12 % que alcanza en el mercado de particulares. Toyota lleva unos a\u00f1os con un \u00e9xito apabullante.<\/p>\n\n\n\n

Dacia adelanta dos posiciones<\/h2>\n\n\n\n

Tras Toyota se ha situado Dacia, que ha remontado dos posiciones en este ranking. Dacia, que era la cuarta marca en la clasificaci\u00f3n de particulares en 2023, se ha situado en segunda posici\u00f3n si bien, de momento al menos, est\u00e1 todav\u00eda muy alejada de Toyota, primera clasificada. En tercera posici\u00f3n se mantiene Hyundai, que se ha visto rebasada por Dacia y, a su vez, ha rebasado a KIA, su marca hermana. KiA, que fue la marca m\u00e1s vendida a particulares hace tres a\u00f1os, ha perdido dos posiciones m\u00e1s en 2024 y se ha situado en cuarta posici\u00f3n.

Entre las 10 primeras marcas clasificadas en 2024 en este canal, resulta destacable la fuerte ca\u00edda de Peugeot, cuyas ventas a particulares han ca\u00eddo un 24%. Peugeot y Citro\u00ebn, dos marcas emblem\u00e1ticas del grupo Stellantis, son las \u00fanicas de entre las 20 primeras marcas que caen por encima del 20%.<\/p>\n\n\n\n

Ventas a particulares<\/h2>\n\n\n\n
<\/td>A\u00f1o 2023<\/td>A\u00f1o 2024<\/td>Crecimiento<\/td>Penetraci\u00f3n 2024<\/td><\/tr>
TOYOTA<\/td>45113<\/td>54552<\/td>20,92%<\/td>11,94%<\/td><\/tr>
DACIA<\/td>37852<\/td>42192<\/td>11,47%<\/td>9,23%<\/td><\/tr>
HYUNDAI<\/td>38077<\/td>36863<\/td>-3,19%<\/td>8,07%<\/td><\/tr>
KIA<\/td>40285<\/td>35464<\/td>-11,97%<\/td>7,76%<\/td><\/tr>
RENAULT<\/td>25505<\/td>28542<\/td>11,91%<\/td>6,25%<\/td><\/tr>
SEAT<\/td>24016<\/td>27437<\/td>14,24%<\/td>6,00%<\/td><\/tr>
VOLKSWAGEN<\/td>21578<\/td>24229<\/td>12,29%<\/td>5,30%<\/td><\/tr>
MG<\/td>23076<\/td>24161<\/td>4,70%<\/td>5,29%<\/td><\/tr>
PEUGEOT<\/td>18465<\/td>14062<\/td>-23,85%<\/td>3,08%<\/td><\/tr>
SKODA<\/td>11172<\/td>13854<\/td>24,01%<\/td>3,03%<\/td><\/tr>
NISSAN<\/td>10471<\/td>13633<\/td>30,20%<\/td>2,98%<\/td><\/tr>
BMW<\/td>10196<\/td>13308<\/td>30,52%<\/td>2,91%<\/td><\/tr>
TESLA<\/td>9768<\/td>13168<\/td>34,81%<\/td>2,88%<\/td><\/tr>
FORD<\/td>13871<\/td>12512<\/td>-9,80%<\/td>2,74%<\/td><\/tr>
MAZDA<\/td>11329<\/td>12206<\/td>7,74%<\/td>2,67%<\/td><\/tr>
MERCEDES<\/td>11373<\/td>12037<\/td>5,84%<\/td>2,63%<\/td><\/tr>
AUDI<\/td>11260<\/td>11410<\/td>1,33%<\/td>2,50%<\/td><\/tr>
CITROEN<\/td>12722<\/td>9045<\/td>-28,90%<\/td>1,98%<\/td><\/tr>
OMODA<\/td>46<\/td>6282<\/td>13556,52%<\/td>1,37%<\/td><\/tr>
OPEL<\/td>7023<\/td>6179<\/td>-12,02%<\/td>1,35%<\/td><\/tr>
VOLVO<\/td>3950<\/td>5487<\/td>38,91%<\/td>1,20%<\/td><\/tr>
CUPRA<\/td>5772<\/td>5406<\/td>-6,34%<\/td>1,18%<\/td><\/tr>
LEXUS<\/td>3226<\/td>5004<\/td>55,11%<\/td>1,10%<\/td><\/tr>
SUZUKI<\/td>3775<\/td>4241<\/td>12,34%<\/td>0,93%<\/td><\/tr>
BYD<\/td>438<\/td>4079<\/td>831,28%<\/td>0,89%<\/td><\/tr>
MINI<\/td>4012<\/td>3579<\/td>-10,79%<\/td>0,78%<\/td><\/tr>
FIAT<\/td>3043<\/td>3089<\/td>1,51%<\/td>0,68%<\/td><\/tr>
HONDA<\/td>2038<\/td>2546<\/td>24,93%<\/td>0,56%<\/td><\/tr>
JEEP<\/td>2232<\/td>2341<\/td>4,88%<\/td>0,51%<\/td><\/tr>
KGM<\/td>1058<\/td>2134<\/td>101,70%<\/td>0,47%<\/td><\/tr>
MITSUBISHI<\/td>1740<\/td>1625<\/td>-6,61%<\/td>0,36%<\/td><\/tr>
PORSCHE<\/td>1246<\/td>1486<\/td>19,26%<\/td>0,33%<\/td><\/tr>
JAECOO<\/td>—<\/td>784<\/td>—<\/td>0,17%<\/td><\/tr>
SUBARU<\/td>903<\/td>697<\/td>-22,81%<\/td>0,15%<\/td><\/tr>
LAND ROVER<\/td>799<\/td>679<\/td>-15,02%<\/td>0,15%<\/td><\/tr>
SMART<\/td>313<\/td>410<\/td>30,99%<\/td>0,09%<\/td><\/tr>
DS<\/td>637<\/td>375<\/td>-41,13%<\/td>0,08%<\/td><\/tr>
ALFA ROMEO<\/td>235<\/td>230<\/td>-2,13%<\/td>0,05%<\/td><\/tr>
POLESTAR<\/td>65<\/td>50<\/td>-23,08%<\/td>0,01%<\/td><\/tr>
LYNK&CO<\/td>20<\/td>8<\/td>-60,00%<\/td>0,00%<\/td><\/tr>
TOTAL<\/td>419531<\/td>456933<\/td>8,92%<\/td>100%<\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"

Toyota triunfa entre los clientes particulares en Espa\u00f1a. Tambi\u00e9n es la primera marca clasificada en la venta a empresas (publicar\u00e9 los datos ma\u00f1ana), pero no con la ventaja apabullante que consigue en el mercado de particulares. Toyota vende 12 de cada 100 coches que se venden a personas f\u00edsicas en Espa\u00f1a. Es una penetraci\u00f3n alt\u00edsima. […]<\/p>\n","protected":false},"author":72,"featured_media":57392,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3915],"tags":[],"class_list":["post-58166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teletransporte"],"yoast_head":"\n2024. Ventas a particulares. 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