{"id":57999,"date":"2025-01-06T00:47:15","date_gmt":"2025-01-05T23:47:15","guid":{"rendered":"https:\/\/www.km77.com\/revista\/?p=57999"},"modified":"2025-01-07T23:38:25","modified_gmt":"2025-01-07T22:38:25","slug":"las-marcas-que-mas-suben-y-las-que-mas-bajan","status":"publish","type":"post","link":"https:\/\/www.km77.com\/revista\/teletransporte\/las-marcas-que-mas-suben-y-las-que-mas-bajan\/","title":{"rendered":"Las marcas que m\u00e1s suben. Y las que m\u00e1s bajan"},"content":{"rendered":"\n

De las 57 marcas que han vendido m\u00e1s de 48 coches al a\u00f1o que mostraba en este art\u00edculo<\/a>, ordenadas por volumen de ventas, Omoda es con much\u00edsima diferencia la marca que m\u00e1s ha crecido<\/strong>. En esta lista no aparece ninguna de las dos marcas que no vendi\u00f3 coches en 2023, Jaecoo y Xpeng, porque su crecimiento, en porcentaje, es infinito. Por ese motivo, en esta lista aparecen 55 marcas en lugar de 57. (Datos de Ideauto<\/a>)

Las tres primeras marcas que aparecen en esta lista, ordenadas por crecimiento, eran desconocidas para la mayor\u00eda de compradores hace tan solo dos a\u00f1os. Por este motivo es normal que crezcan mucho.<\/strong> La cuarta marca tambi\u00e9n es nueva, pero no es nueva su presencia en Espa\u00f1a. KGM es el nuevo nombre de la conocida anteriormente como SsangYong.<\/strong> Viendo las cifras y su fuerte crecimiento, me atrevo a afirmar que el nuevo nombre le sienta bien.

HONDA tiene el privilegio de ocupar la primera posici\u00f3n de crecimiento entre las marcas de nombre conocido y asentadas en Espa\u00f1a desde el siglo pasado. Crecer pr\u00e1cticamente un 50%, como ha hecho Honda durante 2024, es un logo considerable.<\/strong><\/p>\n\n\n\n

Las que m\u00e1s pierden<\/h2>\n\n\n\n

En el extremo opuesto de la lista, la marca cuyas ventas m\u00e1s descienden tambi\u00e9n es una de esas marcas que eran desconocidas hasta hace poco tiempo en el mercado espa\u00f1ol. Las ventas de Lynk&Co han ca\u00eddo pr\u00e1cticamente un 70% durante 2024.<\/strong> De entre las marcas conocidas, Jaguar es la que m\u00e1s ha ca\u00eddo ya que en 2024 ha vendido casi exactamente la mitad de coches que en 2023. Con todo, Jaguar, part\u00eda de una cifra de ventas relativamente baja, por lo que si bien la ca\u00edda es importante en porcentaje, no lo es en el n\u00famero absoluto de coches vendidos.

Muy diferente a la situaci\u00f3n de Jaguar es la de FIAT, que en 2024 ha vendido 8000 coches menos que en 2023, una cifra equiparable a las ventas absolutas de MINI, Lexus, Omoda o Suzuki.<\/strong>

Por \u00faltimo, conviene tener en cuenta que el mercado ha crecido un 7,1% durante 2024, por lo que aquellas marcas que crecen un porcentaje menor lo han hecho peor que el mercado. La probabilidad de hacerlo peor que el mercado, en la situaci\u00f3n actual, es muy alta, debido a la continua llegada de marcas nuevas que obligan a repartir la tarta entre m\u00e1s actores. 23 marcas lo han hecho mejor que el mercado 22 lo han hecho peor.<\/p>\n\n\n\n

MARCA<\/strong><\/td>A\u00f1o 2023<\/td>A\u00f1o 2024<\/td>Porcentaje<\/td><\/tr>
OMODA<\/td>173<\/td>7786<\/td>4400,60%<\/td><\/tr>
BYD<\/td>628<\/td>5393<\/td>758,80%<\/td><\/tr>
EVO<\/td>138<\/td>618<\/td>347,80%<\/td><\/tr>
KGM<\/td>1953<\/td>5030<\/td>157,60%<\/td><\/tr>
HONDA<\/td>2601<\/td>3843<\/td>47,80%<\/td><\/tr>
BMW<\/td>34.970<\/td>45.249<\/td>29,40%<\/td><\/tr>
LEXUS<\/td>7176<\/td>9159<\/td>27,60%<\/td><\/tr>
NISSAN<\/td>24.926<\/td>31.519<\/td>26,50%<\/td><\/tr>
TESLA<\/td>13.242<\/td>16.680<\/td>26,00%<\/td><\/tr>
VOLVO<\/td>14.516<\/td>18.179<\/td>25,20%<\/td><\/tr>
SKODA<\/td>31.778<\/td>38.255<\/td>20,40%<\/td><\/tr>
MITSUBISHI<\/td>4118<\/td>4935<\/td>19,80%<\/td><\/tr>
TOYOTA<\/td>79.883<\/td>95.614<\/td>19,70%<\/td><\/tr>
CUPRA<\/td>18.950<\/td>22.431<\/td>18,40%<\/td><\/tr>
PORSCHE<\/td>3275<\/td>3866<\/td>18,00%<\/td><\/tr>
RENAULT<\/td>56.176<\/td>64.236<\/td>14,30%<\/td><\/tr>
DACIA<\/td>48.844<\/td>54.776<\/td>12,10%<\/td><\/tr>
SUZUKI<\/td>6097<\/td>6821<\/td>11,90%<\/td><\/tr>
SEAT<\/td>58.583<\/td>65.299<\/td>11,50%<\/td><\/tr>
HYUNDAI<\/td>58.874<\/td>64.841<\/td>10,10%<\/td><\/tr>
MERCEDES<\/td>42.972<\/td>47.071<\/td>9,50%<\/td><\/tr>
POLESTAR<\/td>655<\/td>714<\/td>9,00%<\/td><\/tr>
MAZDA<\/td>16.217<\/td>17.526<\/td>8,10%<\/td><\/tr>
MG<\/td>29.048<\/td>30.770<\/td>5,90%<\/td><\/tr>
VOLKSWAGEN<\/td>63.871<\/td>66.905<\/td>4,80%<\/td><\/tr>
DS<\/td>4093<\/td>3955<\/td>-3,40%<\/td><\/tr>
AUDI<\/td>40.663<\/td>38.770<\/td>-4,70%<\/td><\/tr>
SMART<\/td>1056<\/td>995<\/td>-5,80%<\/td><\/tr>
OPEL<\/td>27.522<\/td>25.719<\/td>-6,60%<\/td><\/tr>
ALFA ROMEO<\/td>3058<\/td>2853<\/td>-6,70%<\/td><\/tr>
LAND ROVER<\/td>3272<\/td>3045<\/td>-6,90%<\/td><\/tr>
JEEP<\/td>11.078<\/td>10.286<\/td>-7,10%<\/td><\/tr>
CITROEN<\/td>42.213<\/td>38.475<\/td>-8,90%<\/td><\/tr>
KIA<\/td>66.245<\/td>59.901<\/td>-9,60%<\/td><\/tr>
MINI<\/td>8693<\/td>7810<\/td>-10,20%<\/td><\/tr>
PEUGEOT<\/td>58.488<\/td>51.767<\/td>-11,50%<\/td><\/tr>
FORD<\/td>30.687<\/td>25.596<\/td>-16,60%<\/td><\/tr>
DFSK<\/td>361<\/td>288<\/td>-20,20%<\/td><\/tr>
MASERATI<\/td>412<\/td>286<\/td>-30,60%<\/td><\/tr>
SUBARU<\/td>2037<\/td>1382<\/td>-32,20%<\/td><\/tr>
ABARTH<\/td>362<\/td>244<\/td>-32,60%<\/td><\/tr>
FIAT<\/td>22.332<\/td>14.082<\/td>-36,90%<\/td><\/tr>
JAGUAR<\/td>601<\/td>290<\/td>-51,70%<\/td><\/tr>
SWM<\/td>585<\/td>256<\/td>-56,20%<\/td><\/tr>
LYNK&CO<\/td>3930<\/td>1239<\/td>-68,50%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n


<\/p>\n\n\n\n

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De las 57 marcas que han vendido m\u00e1s de 48 coches al a\u00f1o que mostraba en este art\u00edculo, ordenadas por volumen de ventas, Omoda es con much\u00edsima diferencia la marca que m\u00e1s ha crecido. En esta lista no aparece ninguna de las dos marcas que no vendi\u00f3 coches en 2023, Jaecoo y Xpeng, porque su […]<\/p>\n","protected":false},"author":72,"featured_media":58003,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3915],"tags":[],"class_list":["post-57999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teletransporte"],"yoast_head":"\nLas marcas que m\u00e1s suben. 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