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color: #333300;\">Concesionario Kia desde junio de <\/span><span style=\"font-size: medium; color: #333300;\">2020<br \/><\/span><span style=\"font-size: medium; color: #333300;\"><br \/>Acumulado 2021.<br \/>Kia, l\u00edder de ventas en Ja\u00e9n, en el mercado de particulares, a finales de julio<\/span><\/h6>\n<\/blockquote>\n<p>[\/et_pb_text][et_pb_cta button_url=\u00bb#galeria-fotos\u00bb button_text=\u00bbVER GALERIA\u00bb admin_label=\u00bbBot\u00f3n &#8211; Perderse en verde\u00bb _builder_version=\u00bb4.9.10&#8243; header_level=\u00bbh1&#8243; header_font=\u00bbNoto Serif|700|||||||\u00bb header_text_color=\u00bb#000000&#8243; header_font_size=\u00bb44px\u00bb header_line_height=\u00bb1.5em\u00bb body_font=\u00bbNoto Sans||||||||\u00bb body_text_align=\u00bbright\u00bb body_text_color=\u00bb#D6D6D6&#8243; body_font_size=\u00bb17px\u00bb body_line_height=\u00bb2em\u00bb use_background_color=\u00bboff\u00bb custom_button=\u00bbon\u00bb button_text_size=\u00bb15px\u00bb button_text_color=\u00bb#000000&#8243; 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button_one_bg_color__hover_enabled=\u00bboff\u00bb button_two_bg_color__hover_enabled=\u00bboff\u00bb button_bg_enable_color__hover=\u00bbon\u00bb border_radii__hover_enabled=\u00bbon|desktop\u00bb button_letter_spacing__hover=\u00bb0px\u00bb][\/et_pb_cta][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.9.7&#8243; _module_preset=\u00bbdefault\u00bb collapsed=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.9.7&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.10.4&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><span style=\"font-weight: 400;\"><strong>Motum, el concesionario Kia en Ja\u00e9n, comenz\u00f3 su relaci\u00f3n con esta marca en junio de 2020<\/strong>, hace por lo tanto poco m\u00e1s de un a\u00f1o. A mediados de 2020, en Espa\u00f1a y el mundo entero viv\u00edamos con la incertidumbre de la pandemia, por lo que debi\u00f3 de ser un momento especialmente duro para comenzar un nuevo negocio y la gesti\u00f3n para una nueva marca en la provincia de Ja\u00e9n. Sin embargo, Juan Manuel Lara, gerente de Motum, y todo su equipo, han trabajado con rapidez y <strong>en lo que llevamos de 2021 ya han colocado a Kia como marca l\u00edder en el mercado de particulares de Ja\u00e9n<\/strong>. Juan Manuel Lara lo cuenta as\u00ed:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u00ab<em>Pese a los tiempos dif\u00edciles de la maldita pandemia, la llegada del concesionario ha cambiado la tendencia de la marca dentro de la provincia en la que ya somos l\u00edderes en el mercado particular. <strong>Kia, que como bien sabes est\u00e1 creciendo mucho a nivel nacional, necesitaba una presencia en Ja\u00e9n acorde con esa realidad<\/strong>. Nosotros se la hemos dado<\/em>.\u00bb <\/span><\/p>\n<p>\u00ab<em>La principal particularidad de Ja\u00e9n es que se trata de <strong>una provincia con mucha dispersi\u00f3n geogr\u00e1fica<\/strong>. Por superficie, es una de las m\u00e1s grandes de Espa\u00f1a y la poblaci\u00f3n est\u00e1 muy descentralizada. Es decir, hay concentraciones de poblaci\u00f3n en muchos puntos y para dar un buen servicio a todas esas poblaciones es imprescindible contar con muchos puntos de venta y de atenci\u00f3n a nuestros clientes. Por este motivo tenemos instalaciones en Ja\u00e9n capital, Linares, \u00dabeda, And\u00fajar y Alcal\u00e1 la Real. Esta de linares en la que estamos es nueva y tambi\u00e9n vamos a hacer completamente nueva la de Ja\u00e9n capital<\/em>.\u00bb<\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/www.km77.com\/revista\/wp-content\/uploads\/2021\/08\/jaen-concesionario-kia-encargado.jpg\u00bb alt=\u00bbJuan Manuel Lara. Gerente de Motum.\u00bb title_text=\u00bbJuan Manuel Lara. Gerente de Motum.\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.10.5&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb admin_label=\u00bbJuan Manuel Lara. Gerente de Motum.\u00bb sticky_enabled=\u00bb0&#8243;][\/et_pb_image][et_pb_text _builder_version=\u00bb4.10.4&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2><span style=\"color: #000000;\">Coches el\u00e9ctricos<\/span><span style=\"color: #000000;\"><\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.10.4&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><span style=\"font-weight: 400;\">Ya que he venido con un e-Niro, 100% el\u00e9ctrico, desde Madrid para hacer este reportaje, le pregunto a Juan Manuel Lara sobre las ventas de coches el\u00e9ctricos en Ja\u00e9n. \u00ab<em>Te soy sincero. No vendemos tantos el\u00e9ctricos como nos gustar\u00eda, pero s\u00ed vendemos m\u00e1s el\u00e9ctricos de lo que nosotros ten\u00edamos previsto. Hay una buena raz\u00f3n para ello. Y se debe en parte a la dispersi\u00f3n geogr\u00e1fica que te comentaba antes. En Ja\u00e9n hay muchas personas que trabajan en un n\u00facleo de poblaci\u00f3n diferente al que viven. Se pueden desplazar desde \u00dabeda hasta la capital, por ejemplo, para trabajar en el hospital de Ja\u00e9n, o ir desde la capital hasta And\u00fajar o Linares. <strong>Los coches el\u00e9ctricos son m\u00e1s caros que los de combusti\u00f3n, pero si haces unos 80 kil\u00f3metros al d\u00eda amortizas esa diferencia de precio en pocos a\u00f1os<\/strong>. Por tanto hay personas que se animan, si tienen forma de cargarlo en casa, a realizar este mayor desembolso, porque luego recuperar\u00e1n la inversi\u00f3n con el paso del tiempo. Por tanto, Ja\u00e9n no tiene unas cifras elevadas de venta de coches el\u00e9ctricos en n\u00fameros absolutos, pero nuestras ventas s\u00ed se sit\u00faan por encima de las cifras que ten\u00edamos previstas<\/em>\u00bb.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_4,1_2,1_4&#8243; module_id=\u00bbentradilla-lugo\u00bb _builder_version=\u00bb4.9.7&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb22px|||||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb4.9.6&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.9.6&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_cta button_url=\u00bbhttps:\/\/www.km77.com\/revista\/nuestra-tierra\/jaen-creetelo\u00bb button_text=\u00bbJa\u00e9n, Cr\u00e9etelo \u00bb admin_label=\u00bbBot\u00f3n &#8211; Perderse en verde\u00bb _builder_version=\u00bb4.9.10&#8243; 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