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button_one_bg_color__hover_enabled=\u00bboff\u00bb button_two_bg_color__hover_enabled=\u00bboff\u00bb button_bg_enable_color__hover=\u00bbon\u00bb border_radii__hover_enabled=\u00bbon|desktop\u00bb button_letter_spacing__hover=\u00bb0px\u00bb][\/et_pb_cta][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.9.7&#8243; _module_preset=\u00bbdefault\u00bb collapsed=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.9.7&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.9.9&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>Javier Barrera<\/strong>, gerente de <strong>Asturconsa<\/strong>, vive su trabajo y lo cuenta con pasi\u00f3n. De todo lo que me cuenta, me quedo con una frase: \u00abNos gusta mucho estar en la calle\u00bb. Y relata con detalle las decenas de eventos y patrocinios, ideas y montajes espectaculares que desarrollan continuamente para llegar a los ciudadanos, a los vecinos, a los ni\u00f1os. Coches subidos sobre plataformas alt\u00edsimas que hay que bajar de urgencia por amenaza de temporal, hasta espect\u00e1culos con dobles de <strong>Michael Jackson<\/strong>. Pero, de todo lo que me cuenta y me muestra, me maravillan los coches decorados con tanto mimo y tan bien para crear un escuadr\u00f3n de coches como aviones para la \u00ab<strong>Kia Asturconsa Force<\/strong>\u00bb. Creo que no he visto un coche decorado tan bonito como este Sportage que aparece en la foto de abajo en toda mi vida. \u00a1Felicidades! As\u00ed da gusto trabajar. Con cari\u00f1o y con mimo. Javier no s\u00f3lo lo cuenta con pasi\u00f3n. Me ense\u00f1a y me env\u00eda para que pueda publicar fotos y fotos de cada una de las \u00ablocuras\u00bb en las que se embarcan. Siete cocineros, siete, todos con estrella Michelin, estuvieron en el acto de inauguraci\u00f3n del concesionario. 7 cocineros 7, que est\u00e1n relacionados con los a\u00f1os de garant\u00eda de Kia, pero que a m\u00ed me recuerdan al 77 de km77.\u00a0 Me encantar\u00eda transmitir el mismo amor por las cosas bien hechas en esta casa.<\/p>\n<p>Javier Barrera, aparte de tocayo, es un crack. Relata feliz el crecimiento de <strong>Kia<\/strong> en Asturias, desde que inauguraron el concesionario en junio de 2014: \u00abpasamos de matricular 396 unidades en 2014 a 836 coches en 2015, 1104 en 2016, 1188 en 2017 y llegamos a 1365 coches en 2018. El a\u00f1o pasado fuimos l\u00edderes en ventas en el mercado de particulares, con una cuota de un 9,6%. Es una cuota casi un punto por encima de la media nacional en el 2020. Kia tambi\u00e9n fue l\u00edder en el mercado de particulares en la pen\u00ednsula el a\u00f1o pasado, con una cuota del 8,8%\u00bb.<\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/www.km77.com\/revista\/wp-content\/uploads\/2021\/07\/asturias-concesionario-kia-encargado.jpg\u00bb alt=\u00bbJavier Barrera. Gerente de Asturconsa. Asturias\u00bb title_text=\u00bbJavier Barrera. Gerente de Asturconsa\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.9.10&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.9.9&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2><span style=\"color: #000000;\">Siete a\u00f1os de garant\u00eda<\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.9.9&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Esas cifras en toda la pen\u00ednsula denotan que los buenos resultados de Kia en 2020 no son asunto \u00fanicamente del esfuerzo por estar en la calle que hacen en Asturconsa. Javier Barrera es consciente de ello: \u00abYo creo que la visi\u00f3n que tiene la marca es muy clara. Ahora se est\u00e1 volcando todo hacia la tecnolog\u00eda y electrificaci\u00f3n. Pues bien, Kia est\u00e1 un paso por delante respecto a la competencia en ese tema. Porque adem\u00e1s lo anticip\u00f3 con mayor rapidez. Nosotros, en 2014, ya ten\u00edamos un coche el\u00e9ctrico, el Soul, con 212 km de autonom\u00eda, y hab\u00eda solo 2 \u00f3 3 marcas con coches el\u00e9ctricos en el mercado que pudieran llegar a esas cifras. Como te digo, el producto es impresionante, yo estoy cada vez m\u00e1s sorprendido.<\/p>\n<p>Otro tema tambi\u00e9n importante, es la calidad. La marca enfatiza los 7 a\u00f1os de garant\u00eda y eso, aparte de que comercialmente es muy potente, lo podemos hacer porque los veh\u00edculos tienen un nivel de calidad y fiabilidad impresionantes.\u00bb<\/p>\n<p>Asturconsa recibi\u00f3 en 2016 y en 2020 el premio Platinum Prestige como mejor concesionario Kia de Espa\u00f1a y uno de los 10 mejores de Europa. Este premio lo concede Kia Motors Europa.<\/p>\n<p>Adem\u00e1s de hablarme del concesionario y de Kia, Javier me recomienda que vaya por la carretera de la costa, hasta Tapia de Casariego, porque es una carretera con \u00abpaisajes preciosos, muy cerca del mar\u00bb y tambi\u00e9n que suba al Mirador del Fito, porque tiene unas vistas impresionantes. Le hago caso en las dos cosas. La Nacional 632a hay que afrontarla de forma diferente a como lo hice yo. Es una maravillosa carretera, pero me dio rabia no pararme a menudo en sus playas y darme un ba\u00f1ito. \u00a1\u00a1Gracias Javier!!<\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/www.km77.com\/revista\/wp-content\/uploads\/2021\/07\/asturconsa-kia-sportage-festival-aereo-gijon.jpg\u00bb alt=\u00bbAsturconsa. Kia Sportage. Festival a\u00e9reo de Gij\u00f3n.  Coche decorado para el patrocinio de un festival a\u00e9reo.\u00bb title_text=\u00bbAsturconsa. 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