{"id":34464,"date":"2016-05-05T23:59:07","date_gmt":"2016-05-05T21:59:07","guid":{"rendered":"http:\/\/blogs.km77.com\/teletransporte\/?p=14346"},"modified":"2021-03-31T19:52:56","modified_gmt":"2021-03-31T17:52:56","slug":"totalmente-de-acuerdo-los-coches-son-para-vivirlos","status":"publish","type":"post","link":"https:\/\/www.km77.com\/revista\/teletransporte\/totalmente-de-acuerdo-los-coches-son-para-vivirlos\/","title":{"rendered":"Totalmente de acuerdo, los coches son para vivirlos."},"content":{"rendered":"<p>No s\u00e9 si se han enterado ustedes, pero \u0160koda ha lanzado una campa\u00f1a que es mucho m\u00e1s que una campa\u00f1a.<\/p>\n<p>Todo, y todo es todo (la tierra, el universo, la energ\u00eda y las ganas de comer) empez\u00f3 con una pregunta: \u00ab\u00bfPara qu\u00e9 quieres un coche?\u00bb<\/p>\n<p>Confieso que la primera vez que vi la pregunta pens\u00e9 que se trataba de una organizaci\u00f3n \u00abanticoche\u00bb.<br \/>\n<!--more--><br \/>\nYo no s\u00e9 para qu\u00e9 queremos un coche. Al menos no s\u00e9 para qu\u00e9 queremos un coche en propiedad. Yo lo tengo, pero pasa muchos d\u00edas quieto y aparcado en el garaje.<\/p>\n<p>Sin embargo, recuerdo perfectamente un viaje en una furgona de alquiler, que disfrut\u00e9 como un ni\u00f1o. Lleg\u00e1bamos mi acompa\u00f1ante y yo a los hoteles y en alg\u00fan hotel m\u00e1s o menos caro nos miraron con incredulidad. Disfrutamos tanto de nuestro viaje como si se hubiera tratado de un Rolls con ch\u00f3fer. O m\u00e1s.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-14348\" src=\"https:\/\/www.km77.com\/revista\/wp-content\/files\/2016\/05\/SKODA-escaparte-m.jpg\" alt=\"Un Skoda para escaparte\" width=\"700\" height=\"262\" \/><\/p>\n<p>Estoy de acuerdo tambi\u00e9n con la respuesta que da \u0160koda a su propia pregunta: Pues s\u00ed, los coches son para vivirlos. Eso no significa que tengan que ser coches en propiedad y tambi\u00e9n es para vivirlo el autob\u00fas de l\u00ednea, el tren y el metro.<\/p>\n<p>Como me ha llamado mucho la atenci\u00f3n la campa\u00f1a y su resoluci\u00f3n y especialmente el giro que le han dado al posicionamiento de \u0160koda, <strong>he entrevistado al director de marketing de Skoda, Alberto Garc\u00eda y a la directora creativa de Proximity, Alba Vence.<\/strong> Han dado informaci\u00f3n que a m\u00ed me parece interesante. No es informaci\u00f3n sobre coches, sino sobre c\u00f3mo gestionar una marca, c\u00f3mo posicionarla en el mercado y c\u00f3mo afrontar retos.<\/p>\n<p><a href=\"http:\/\/www.20minutos.es\/noticia\/2734920\/0\/skoda\/para-que-quieres-un-coche\/entrevista-marketing\/\" target=\"_blank\" rel=\"noopener\">He publicado la entrevista en 20 minutos<\/a>. Espero que les guste.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>No s\u00e9 si se han enterado ustedes, pero \u0160koda ha lanzado una campa\u00f1a que es mucho m\u00e1s que una campa\u00f1a. Todo, y todo es todo (la tierra, el universo, la energ\u00eda y las ganas de comer) empez\u00f3 con una pregunta: \u00ab\u00bfPara qu\u00e9 quieres un coche?\u00bb Confieso que la primera vez que vi la pregunta pens\u00e9 [&hellip;]<\/p>\n","protected":false},"author":72,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3915],"tags":[3223,3224,7989,55,8064],"class_list":["post-34464","post","type-post","status-publish","format-standard","hentry","category-teletransporte","tag-alba-vence","tag-alberto-garcia","tag-publicidad","tag-skoda"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Totalmente de acuerdo, los coches son para vivirlos. - Revista km77<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.km77.com\/revista\/teletransporte\/totalmente-de-acuerdo-los-coches-son-para-vivirlos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Totalmente de acuerdo, los coches son para vivirlos. - Revista km77\" \/>\n<meta property=\"og:description\" content=\"No s\u00e9 si se han enterado ustedes, pero \u0160koda ha lanzado una campa\u00f1a que es mucho m\u00e1s que una campa\u00f1a. Todo, y todo es todo (la tierra, el universo, la energ\u00eda y las ganas de comer) empez\u00f3 con una pregunta: \u00ab\u00bfPara qu\u00e9 quieres un coche?\u00bb Confieso que la primera vez que vi la pregunta pens\u00e9 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.km77.com\/revista\/teletransporte\/totalmente-de-acuerdo-los-coches-son-para-vivirlos\/\" \/>\n<meta property=\"og:site_name\" content=\"Revista km77\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-05T21:59:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-31T17:52:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.km77.com\/revista\/wp-content\/files\/2016\/05\/SKODA-escaparte-m.jpg\" \/>\n<meta name=\"author\" content=\"Javier Molt\u00f3\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Deportes1\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Javier Molt\u00f3\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.km77.com\\\/revista\\\/teletransporte\\\/totalmente-de-acuerdo-los-coches-son-para-vivirlos\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.km77.com\\\/revista\\\/teletransporte\\\/totalmente-de-acuerdo-los-coches-son-para-vivirlos\\\/\"},\"author\":{\"name\":\"Javier Molt\u00f3\",\"@id\":\"https:\\\/\\\/www.km77.com\\\/revista\\\/#\\\/schema\\\/person\\\/2f0611a1b3c7d2a2c81a9428505a25db\"},\"headline\":\"Totalmente de acuerdo, los coches son para vivirlos.\",\"datePublished\":\"2016-05-05T21:59:07+00:00\",\"dateModified\":\"2021-03-31T17:52:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.km77.com\\\/revista\\\/teletransporte\\\/totalmente-de-acuerdo-los-coches-son-para-vivirlos\\\/\"},\"wordCount\":309,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/www.km77.com\\\/revista\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.km77.com\\\/revista\\\/teletransporte\\\/totalmente-de-acuerdo-los-coches-son-para-vivirlos\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.km77.com\\\/revista\\\/wp-content\\\/files\\\/2016\\\/05\\\/SKODA-escaparte-m.jpg\",\"keywords\":[\"Alba Vence\",\"Alberto Garc\u00eda\",\"publicidad\",\"Skoda\",\"Skoda\"],\"articleSection\":[\"Teletransporte\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.km77.com\\\/revista\\\/teletransporte\\\/totalmente-de-acuerdo-los-coches-son-para-vivirlos\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.km77.com\\\/revista\\\/teletransporte\\\/totalmente-de-acuerdo-los-coches-son-para-vivirlos\\\/\",\"url\":\"https:\\\/\\\/www.km77.com\\\/revista\\\/teletransporte\\\/totalmente-de-acuerdo-los-coches-son-para-vivirlos\\\/\",\"name\":\"Totalmente de acuerdo, los coches son para vivirlos. - 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