{"id":34430,"date":"2011-02-18T15:39:37","date_gmt":"2011-02-18T14:39:37","guid":{"rendered":"http:\/\/blogs.km77.com\/teletransporte\/?p=5424"},"modified":"2021-03-31T20:11:06","modified_gmt":"2021-03-31T18:11:06","slug":"volkswagen-superbowl","status":"publish","type":"post","link":"https:\/\/www.km77.com\/revista\/teletransporte\/volkswagen-superbowl\/","title":{"rendered":"Sin palabras y con casco en la Super Bowl"},"content":{"rendered":"

Como soy un pazguato, no me importa enterarme tarde de lo que sucede. La actualidad no me interesa nada, le dije a mi jefe cuando me desped\u00ed de la radio en la que trabajaba. Es cierto. Soy antiperiodista. Me importa poco enterarme hoy, ma\u00f1ana o pasado de las noticias y los sucesos. A veces no me importa nada no enterarme nunca.<\/p>\n

Seguro que estos dos anuncios que he visto esta ma\u00f1ana sin voz, han dado la vuelta al mundo hace varios d\u00edas. Yo acabo de verlos. Acabo de verlos en la nueva zona Volkswagen de km77.com<\/a>. Est\u00e1 en pleno proceso de desarrollo, pero ya tiene algunas cosas curiosas. Por ejemplo, estos dos anuncios.<\/p>\n

\u00bfCu\u00e1l les gusta m\u00e1s? \u00bfEn qu\u00e9 orden los colocar\u00edan?<\/p>\n

https:\/\/www.km77.com\/volkswagen\/net\/mundo-vw\/comunicacion\/superbowl\/<\/a><\/p>\n

Trabajaremos mucho m\u00e1s la zona Volkswagen. Ustedes nos dieron muchas ideas y las iremos<\/a> desarrollando d\u00eda a d\u00eda. De momento, quer\u00eda compartir estos dos anuncios. P\u00f3nganse casco.<\/p>\n","protected":false},"excerpt":{"rendered":"

Como soy un pazguato, no me importa enterarme tarde de lo que sucede. La actualidad no me interesa nada, le dije a mi jefe cuando me desped\u00ed de la radio en la que trabajaba. Es cierto. Soy antiperiodista. Me importa poco enterarme hoy, ma\u00f1ana o pasado de las noticias y los sucesos. A veces no […]<\/p>\n","protected":false},"author":72,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3915],"tags":[8008,47,7989,2826,2858,3102],"class_list":{"0":"post-34430","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-teletransporte","7":"tag-acuerdos-publicitarios","8":"tag-publicidad","10":"tag-spots","11":"tag-superbowl","12":"tag-volkswagen"},"yoast_head":"\nSin palabras y con casco en la Super Bowl - Revista km77<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.km77.com\/revista\/teletransporte\/volkswagen-superbowl\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sin palabras y con casco en la Super Bowl - Revista km77\" \/>\n<meta property=\"og:description\" content=\"Como soy un pazguato, no me importa enterarme tarde de lo que sucede. La actualidad no me interesa nada, le dije a mi jefe cuando me desped\u00ed de la radio en la que trabajaba. Es cierto. Soy antiperiodista. Me importa poco enterarme hoy, ma\u00f1ana o pasado de las noticias y los sucesos. A veces no […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.km77.com\/revista\/teletransporte\/volkswagen-superbowl\/\" \/>\n<meta property=\"og:site_name\" content=\"Revista km77\" \/>\n<meta property=\"article:published_time\" content=\"2011-02-18T14:39:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-31T18:11:06+00:00\" \/>\n<meta name=\"author\" content=\"Javier Molt\u00f3\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Deportes1\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Javier Molt\u00f3\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.km77.com\\\/revista\\\/teletransporte\\\/volkswagen-superbowl\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.km77.com\\\/revista\\\/teletransporte\\\/volkswagen-superbowl\\\/\"},\"author\":{\"name\":\"Javier Molt\u00f3\",\"@id\":\"https:\\\/\\\/www.km77.com\\\/revista\\\/#\\\/schema\\\/person\\\/2f0611a1b3c7d2a2c81a9428505a25db\"},\"headline\":\"Sin palabras y con casco en la Super Bowl\",\"datePublished\":\"2011-02-18T14:39:37+00:00\",\"dateModified\":\"2021-03-31T18:11:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.km77.com\\\/revista\\\/teletransporte\\\/volkswagen-superbowl\\\/\"},\"wordCount\":179,\"commentCount\":7,\"publisher\":{\"@id\":\"https:\\\/\\\/www.km77.com\\\/revista\\\/#organization\"},\"keywords\":[\"Acuerdos publicitarios\",\"publicidad\",\"publicidad\",\"spots\",\"Superbowl\",\"Volkswagen\"],\"articleSection\":[\"Teletransporte\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.km77.com\\\/revista\\\/teletransporte\\\/volkswagen-superbowl\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.km77.com\\\/revista\\\/teletransporte\\\/volkswagen-superbowl\\\/\",\"url\":\"https:\\\/\\\/www.km77.com\\\/revista\\\/teletransporte\\\/volkswagen-superbowl\\\/\",\"name\":\"Sin palabras y con casco en la Super Bowl - Revista km77\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.km77.com\\\/revista\\\/#website\"},\"datePublished\":\"2011-02-18T14:39:37+00:00\",\"dateModified\":\"2021-03-31T18:11:06+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.km77.com\\\/revista\\\/teletransporte\\\/volkswagen-superbowl\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.km77.com\\\/revista\\\/teletransporte\\\/volkswagen-superbowl\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.km77.com\\\/revista\\\/teletransporte\\\/volkswagen-superbowl\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Revista km77\",\"item\":\"https:\\\/\\\/www.km77.com\\\/revista\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Teletransporte\",\"item\":\"https:\\\/\\\/www.km77.com\\\/revista\\\/teletransporte\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Sin palabras y con casco en la Super Bowl\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.km77.com\\\/revista\\\/#website\",\"url\":\"https:\\\/\\\/www.km77.com\\\/revista\\\/\",\"name\":\"Revista km77\",\"description\":\"Revista de km77\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.km77.com\\\/revista\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.km77.com\\\/revista\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.km77.com\\\/revista\\\/#organization\",\"name\":\"KM77\",\"url\":\"https:\\\/\\\/www.km77.com\\\/revista\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.km77.com\\\/revista\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.km77.com\\\/revista\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/logo-km77.png\",\"contentUrl\":\"https:\\\/\\\/www.km77.com\\\/revista\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/logo-km77.png\",\"width\":100,\"height\":34,\"caption\":\"KM77\"},\"image\":{\"@id\":\"https:\\\/\\\/www.km77.com\\\/revista\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.km77.com\\\/revista\\\/#\\\/schema\\\/person\\\/2f0611a1b3c7d2a2c81a9428505a25db\",\"name\":\"Javier Molt\u00f3\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1c930880a58b8b56f4abb8c2797bdb266488614621319ddd0ab4ee365b10a72c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1c930880a58b8b56f4abb8c2797bdb266488614621319ddd0ab4ee365b10a72c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1c930880a58b8b56f4abb8c2797bdb266488614621319ddd0ab4ee365b10a72c?s=96&d=mm&r=g\",\"caption\":\"Javier Molt\u00f3\"},\"description\":\"Empec\u00e9 a trabajar como periodista probador de coches en 1985, en la revista AutoHebdo. Despu\u00e9s trabaj\u00e9 en Coche Actual y Motor16. Desde 1994 a 1999 inform\u00e9 de asuntos econ\u00f3micos tanto en Madrid como en Londres, donde trabaj\u00e9 en Bloomberg. En 1999 fund\u00e9 km77.com, empresa con la que sigo empe\u00f1ado en el objetivo de dar la mejor informaci\u00f3n de coches de la que somos capaces.\",\"sameAs\":[\"https:\\\/\\\/x.com\\\/Deportes1\"],\"url\":\"https:\\\/\\\/www.km77.com\\\/revista\\\/author\\\/teletransporte\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sin palabras y con casco en la Super Bowl - Revista km77","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.km77.com\/revista\/teletransporte\/volkswagen-superbowl\/","og_locale":"es_ES","og_type":"article","og_title":"Sin palabras y con casco en la Super Bowl - Revista km77","og_description":"Como soy un pazguato, no me importa enterarme tarde de lo que sucede. La actualidad no me interesa nada, le dije a mi jefe cuando me desped\u00ed de la radio en la que trabajaba. Es cierto. Soy antiperiodista. Me importa poco enterarme hoy, ma\u00f1ana o pasado de las noticias y los sucesos. A veces no […]","og_url":"https:\/\/www.km77.com\/revista\/teletransporte\/volkswagen-superbowl\/","og_site_name":"Revista km77","article_published_time":"2011-02-18T14:39:37+00:00","article_modified_time":"2021-03-31T18:11:06+00:00","author":"Javier Molt\u00f3","twitter_card":"summary_large_image","twitter_creator":"@Deportes1","twitter_misc":{"Escrito por":"Javier Molt\u00f3","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.km77.com\/revista\/teletransporte\/volkswagen-superbowl\/#article","isPartOf":{"@id":"https:\/\/www.km77.com\/revista\/teletransporte\/volkswagen-superbowl\/"},"author":{"name":"Javier Molt\u00f3","@id":"https:\/\/www.km77.com\/revista\/#\/schema\/person\/2f0611a1b3c7d2a2c81a9428505a25db"},"headline":"Sin palabras y con casco en la Super Bowl","datePublished":"2011-02-18T14:39:37+00:00","dateModified":"2021-03-31T18:11:06+00:00","mainEntityOfPage":{"@id":"https:\/\/www.km77.com\/revista\/teletransporte\/volkswagen-superbowl\/"},"wordCount":179,"commentCount":7,"publisher":{"@id":"https:\/\/www.km77.com\/revista\/#organization"},"keywords":["Acuerdos publicitarios","publicidad","publicidad","spots","Superbowl","Volkswagen"],"articleSection":["Teletransporte"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.km77.com\/revista\/teletransporte\/volkswagen-superbowl\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.km77.com\/revista\/teletransporte\/volkswagen-superbowl\/","url":"https:\/\/www.km77.com\/revista\/teletransporte\/volkswagen-superbowl\/","name":"Sin palabras y con casco en la Super Bowl - Revista km77","isPartOf":{"@id":"https:\/\/www.km77.com\/revista\/#website"},"datePublished":"2011-02-18T14:39:37+00:00","dateModified":"2021-03-31T18:11:06+00:00","breadcrumb":{"@id":"https:\/\/www.km77.com\/revista\/teletransporte\/volkswagen-superbowl\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.km77.com\/revista\/teletransporte\/volkswagen-superbowl\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.km77.com\/revista\/teletransporte\/volkswagen-superbowl\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Revista km77","item":"https:\/\/www.km77.com\/revista\/"},{"@type":"ListItem","position":2,"name":"Teletransporte","item":"https:\/\/www.km77.com\/revista\/teletransporte\/"},{"@type":"ListItem","position":3,"name":"Sin palabras y con casco en la Super Bowl"}]},{"@type":"WebSite","@id":"https:\/\/www.km77.com\/revista\/#website","url":"https:\/\/www.km77.com\/revista\/","name":"Revista km77","description":"Revista de km77","publisher":{"@id":"https:\/\/www.km77.com\/revista\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.km77.com\/revista\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.km77.com\/revista\/#organization","name":"KM77","url":"https:\/\/www.km77.com\/revista\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.km77.com\/revista\/#\/schema\/logo\/image\/","url":"https:\/\/www.km77.com\/revista\/wp-content\/uploads\/2021\/02\/logo-km77.png","contentUrl":"https:\/\/www.km77.com\/revista\/wp-content\/uploads\/2021\/02\/logo-km77.png","width":100,"height":34,"caption":"KM77"},"image":{"@id":"https:\/\/www.km77.com\/revista\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.km77.com\/revista\/#\/schema\/person\/2f0611a1b3c7d2a2c81a9428505a25db","name":"Javier Molt\u00f3","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/1c930880a58b8b56f4abb8c2797bdb266488614621319ddd0ab4ee365b10a72c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1c930880a58b8b56f4abb8c2797bdb266488614621319ddd0ab4ee365b10a72c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1c930880a58b8b56f4abb8c2797bdb266488614621319ddd0ab4ee365b10a72c?s=96&d=mm&r=g","caption":"Javier Molt\u00f3"},"description":"Empec\u00e9 a trabajar como periodista probador de coches en 1985, en la revista AutoHebdo. Despu\u00e9s trabaj\u00e9 en Coche Actual y Motor16. Desde 1994 a 1999 inform\u00e9 de asuntos econ\u00f3micos tanto en Madrid como en Londres, donde trabaj\u00e9 en Bloomberg. En 1999 fund\u00e9 km77.com, empresa con la que sigo empe\u00f1ado en el objetivo de dar la mejor informaci\u00f3n de coches de la que somos capaces.","sameAs":["https:\/\/x.com\/Deportes1"],"url":"https:\/\/www.km77.com\/revista\/author\/teletransporte\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.km77.com\/revista\/wp-json\/wp\/v2\/posts\/34430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.km77.com\/revista\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.km77.com\/revista\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.km77.com\/revista\/wp-json\/wp\/v2\/users\/72"}],"replies":[{"embeddable":true,"href":"https:\/\/www.km77.com\/revista\/wp-json\/wp\/v2\/comments?post=34430"}],"version-history":[{"count":1,"href":"https:\/\/www.km77.com\/revista\/wp-json\/wp\/v2\/posts\/34430\/revisions"}],"predecessor-version":[{"id":44345,"href":"https:\/\/www.km77.com\/revista\/wp-json\/wp\/v2\/posts\/34430\/revisions\/44345"}],"wp:attachment":[{"href":"https:\/\/www.km77.com\/revista\/wp-json\/wp\/v2\/media?parent=34430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.km77.com\/revista\/wp-json\/wp\/v2\/categories?post=34430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.km77.com\/revista\/wp-json\/wp\/v2\/tags?post=34430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}