{"id":3189,"date":"2010-01-26T20:50:29","date_gmt":"2010-01-26T19:50:29","guid":{"rendered":"http:\/\/blogs.km77.com\/teletransporte\/?p=3189"},"modified":"2021-03-31T20:13:35","modified_gmt":"2021-03-31T18:13:35","slug":"garage-andreu-gerona-pionero-de-citroen-en-el-mundo","status":"publish","type":"post","link":"https:\/\/www.km77.com\/revista\/teletransporte\/garage-andreu-gerona-pionero-de-citroen-en-el-mundo\/","title":{"rendered":"Garage Andreu (Gerona), pionero de Citro\u00ebn en el mundo"},"content":{"rendered":"

El concesionario Garage Andreu, en Gerona capital, es el primer concesionario en el mundo que luce la nueva imagen corporativa de Citro\u00ebn. Es un concesionario majestuoso, de casi 8.000 metros cuadrados, que ha llegado a vender m\u00e1s 4.000 coches al a\u00f1o, antes de la crisis actual, durante el periodo de ventas r\u00e9cord en Espa\u00f1a.<\/p>\n

Primero les muestro todas las fotos, para que vean el concesionario Citro\u00ebn que nunca hab\u00edan so\u00f1ado. Yo, que lo he pisado, les aseguro que no parece un concesionario de verdad. Parece el concesionario at\u00f3mico que s\u00f3lo se ve en dibujos realizados por ordenador. Pero no. Es real. P\u00e1smense.<\/p>\n

Vista exterior
\n\"Garage<\/p>\n

Panor\u00e1mica del interior. En la zona central se colocan los coches \u00abespeciales\u00bb. El nuevo DS3 se expondr\u00e1 en esta zona.
\n\"Vista<\/p>\n

Recepci\u00f3n de taller (integrada en la zona de veh\u00edculo nuevo para que los clientes vean la exposici\u00f3n y est\u00e9n al tanto de las novedades)<\/p>\n

\"Recepci\u00f3n<\/p>\n

Zona para ni\u00f1os<\/p>\n

\"Zona<\/p>\n

Zona de nombre esot\u00e9rico<\/p>\n

\"Creative<\/p>\n

Llantas y accesorios<\/p>\n

\"Accesorios.<\/p>\n

Zona comercial<\/p>\n

\"Mesas<\/p>\n

Tiene 80 a\u00f1os de historia y un nombre franc\u00e9s porque cuando comenz\u00f3 su actividad depend\u00eda directamente de Francia.<\/p>\n

Garage Andreu ha invertido unos 10 millones de Euros en este nuevo concesionario de Citro\u00ebn, cuya construcci\u00f3n ha coincidido con la nueva imagen corporativa de la marca. Esta coincidencia en el tiempo es la causante de que sea el primero en el mundo en llevar la nueva imagen. A finales de 2011 est\u00e1 previsto que todos los concesionarios Citro\u00ebn de Espa\u00f1a tengan la nueva imagen.<\/p>\n

El director general de Citro\u00ebn, Alfredo Vila, ha dicho dos cosas que destaco:<\/p>\n

\u201cEn \u00e9pocas de crisis conviene trabajar para no despertar rezagados despu\u00e9s de la crisis\u201d (Muy bonito de decir, pero imposible de ejecutar si no se tienen los recursos para hacerlo. Por eso hay crisis.)<\/p>\n

\u201cEl \u00e9xito no depende de proyectos extraordinarios, sino realizar los trabajos cotidianos de forma extraordinaria.\u201d<\/p>\n

El gerente de Garage Andreu es Jan Andreu, nieto del fundador de la empresa. Lo conoc\u00ed poco, pero me dio la impresi\u00f3n de que es capaz de\u00a0 emprender casi cualquier cosa.<\/p>\n

A su juicio,\u00a0 la nueva imagen corporativa en momentos de crisis como el actual, va a beneficiar principalmente al servicio de posventa. Es un razonamiento que me pareci\u00f3 interesante. A simple vista parece que la inversi\u00f3n se destina principalmente a atraer compradores y sin embargo parece que el beneficio inmediato puede venir de mano del taller. Mejores instalaciones y mejor imagen pueden resultar atractivos para generar confianza. No es descabellado.<\/p>\n

\"Jan<\/p>\n

El director comercial es Eduard Barcel\u00f3 que, seg\u00fan me dijo Jan Andreu durante la comida, delante de los directivos de Citro\u00ebn y de otros periodistas, es fan\u00e1tico de km77.com<\/a>. (Cuando me lo dec\u00eda me puse colorado. No lo pude evitar)<\/p>\n","protected":false},"excerpt":{"rendered":"

El concesionario Garage Andreu, en Gerona capital, es el primer concesionario en el mundo que luce la nueva imagen corporativa de Citro\u00ebn. Es un concesionario majestuoso, de casi 8.000 metros cuadrados, que ha llegado a vender m\u00e1s 4.000 coches al a\u00f1o, antes de la crisis actual, durante el periodo de ventas r\u00e9cord en Espa\u00f1a. Primero […]<\/p>\n","protected":false},"author":72,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3915],"tags":[291,771,8,7993,1078,1370,1395,1632],"class_list":["post-3189","post","type-post","status-publish","format-standard","hentry","category-teletransporte","tag-alfredo-vila","tag-citroen","tag-coches","tag-economia","tag-eduard-barcelo","tag-garage-andreu","tag-gerona","tag-jan-andreu"],"yoast_head":"\nGarage Andreu (Gerona), pionero de Citro\u00ebn en el mundo - Revista km77<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.km77.com\/revista\/teletransporte\/garage-andreu-gerona-pionero-de-citroen-en-el-mundo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Garage Andreu (Gerona), pionero de Citro\u00ebn en el mundo - Revista km77\" \/>\n<meta property=\"og:description\" content=\"El concesionario Garage Andreu, en Gerona capital, es el primer concesionario en el mundo que luce la nueva imagen corporativa de Citro\u00ebn. Es un concesionario majestuoso, de casi 8.000 metros cuadrados, que ha llegado a vender m\u00e1s 4.000 coches al a\u00f1o, antes de la crisis actual, durante el periodo de ventas r\u00e9cord en Espa\u00f1a. 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