Acabo de recibir esta informaci\u00f3n suministrada por BMW<\/p>\n
BMW to Exit Formula One at End of 2009 Season.
\nMunich.The BMW Group will not continue its Formula One campaign after the end of the 2009 season. Resources freed up as a result are to be dedicated to the development of new drive technologies and projects in the field of sustainability. BMW will continue to be actively involved in other motor sports series. The landmark decision to restructure BMW Motorsport\u2019s activities was made at the Board of Management\u2019s meeting yesterday.<\/p>\n
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Statement by Dr. Norbert Reithofer, Chairman of the Board of Management of BMW AG, Press Conference on the Realignment of BMW AG’s Motor Sports Activities<\/p>\n
29.07.2009<\/p>\n
Ladies and Gentlemen,<\/p>\n
Thank you for joining us at such short notice here today.<\/p>\n
Yesterday, the Board of Management made the following decision:
\n\u2022 We will realign our motor sports activities.
\n\u2022 The BMW Group will end its Formula One activities at the end of the 2009 season.
\n\u2022 We will remain active in the field of motor sports, focusing on close-to-production motor sports and promoting young drivers.
\n\u2022 We will pool our expertise and financial resources in the fields of sustainability and new technology development.<\/p>\n
In 2007, we set the foundation for a strategic realignment of the BMW Group by adopting our Strategy Number ONE. Now we are rolling out this strategy in all areas within the BMW Group.
\nIn addition, we initiated an internal change process that goes hand in hand with a new mindset throughout our workforce.<\/p>\n
All measures and activities aim for the same goal, namely to ensure our company\u2019s future viability.
\nThis is the focus to which we are dedicating our resources and capacities, while constantly adjusting them to new requirements.
\nThe BMW Group is the world\u2019s leading premium car company in the automotive industry. We believe that this demands accountability
\n\u2022 with respect to our products,
\n\u2022 with respect to who we are as a company,
\n\u2022 with respect to our social commitment,
\n\u2022 and with respect to the premium business model.<\/p>\n
We are of the opinion that the premium segment has to remain a positive role model within our society.
\nBy launching our Efficient Dynamics technology program, we began early on to reduce our vehicles\u2019 fuel consumption and emissions significantly. Today, our BMW and MINI fleet in Germany consumes a mere 5.9 liters of fuel on average. This is below the average of Germany’s largest-volume brand.
\nSportiness and dynamics remain the key attributes of all BMW models, albeit paired with responsibility.
\nAt the IAA, we will showcase a concept car as a\u201cCO2 champion\u201d to demonstrate a whole new dimension of driving pleasure with regards to efficiency with performance.<\/p>\n
In line with our Strategy Number ONE, we are continually reviewing all projects and initiatives to check them for future viability and sustainability.
\nWe made this clear with the initial announcement of our Strategy Number ONE. And, naturally, this also includes motor sports.
\nAnd I have always been clear about my position on making tough decisions that will help ensure the BMW Group\u2019s success over the long run.
\nAs our company places stronger focus on sustainability initiatives, our participation in Formula One becomes less a key promoter of this engagement.
\nIt goes without saying that this step was very difficult for us\u2014as well as for me personally.
\nOn behalf of the entire Board of Management, I would like to express our immense gratitude to Mario Theissen for his commitment and successes.
\nEveryone knows that the BMW brand embodies sportiness with sheer driving pleasure. Sportiness and fair competition are firmly encoded in our DNA.
\nThis is why we will remain loyal to motor sports. But we will do this in series that enable us to transfer technology more directly and to realize additional synergies, while strengthening our brand values. This is in our customers\u2019 best interest.
\nAs a company, we are making a paradigm shift based on our Strategy Number ONE. We are setting new priorities in an ever-changing environment.
\nThe focus of the BMW Group will be towards sustainable development over the next years and decades to come.<\/p>\n
Our vision remains clear: to be the leading provider of premium products and premium services for individual mobility.
\nWe will pursue this vision with resolve.<\/p>\n
Thank you for your attention. <\/p>\n","protected":false},"excerpt":{"rendered":"
Acabo de recibir esta informaci\u00f3n suministrada por BMW BMW to Exit Formula One at End of 2009 Season. Munich.The BMW Group will not continue its Formula One campaign after the end of the 2009 season. Resources freed up as a result are to be dedicated to the development of new drive technologies and projects in […]<\/p>\n","protected":false},"author":72,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3915],"tags":[7990,5,1311,2193],"class_list":["post-1874","post","type-post","status-publish","format-standard","hentry","category-teletransporte","tag-automovilismo","tag-bmw","tag-formula-1","tag-norbert-reithofer"],"yoast_head":"\n