{"id":14844,"date":"2017-03-14T23:35:38","date_gmt":"2017-03-14T22:35:38","guid":{"rendered":"http:\/\/blogs.km77.com\/teletransporte\/?p=14844"},"modified":"2021-03-31T19:51:18","modified_gmt":"2021-03-31T17:51:18","slug":"la-audiencia-y-la-luna","status":"publish","type":"post","link":"https:\/\/www.km77.com\/revista\/teletransporte\/la-audiencia-y-la-luna\/","title":{"rendered":"La audiencia y la luna"},"content":{"rendered":"<p>La semana pasada tuvo lugar\u00a0el <a href=\"http:\/\/www.congresoperiodismo.com\/\" target=\"_blank\" rel=\"noopener\">XVIII Congreso de periodismo digital <\/a>de Huesca. Acud\u00ed como todos los a\u00f1os con la intenci\u00f3n de aprender.<\/p>\n<p>Ha sido un Congreso peleado. Me he peleado delante y detr\u00e1s del micr\u00f3fono para que terminemos con esta locura absurda de malbaratar nuestra audiencia a base de multiplicarla por infinito.<\/p>\n<p>Es una guerra suicida. \u00bfDe verdad sirve de algo una audiencia que se consigue con v\u00eddeos de gatitos ronroneando, mujeres que muestran y esconden, hombres que esconden y muestran, coches que chocan y cochan, periodismo sin sentido, ca\u00eddas de ida y vuelta, memes de quita y pon, virus en im\u00e1genes para los que no hay vacuna. En definitiva. Audiencia de bote barato.<br \/>\n<!--more--><br \/>\nConseguir audiencia con estas t\u00e9cnicas ilustradas requiere tanto esfuerzo como beber agua. Poner chucher\u00edas en las portadas,\u00a0cacahuetes para los monos, est\u00e1 al alcance de cualquiera.\u00a0Si luchamos por ver qui\u00e9n hace el periodismo m\u00e1s f\u00e1cil, si la \u00fanica dificultad consiste en\u00a0encontrar el cacahuete m\u00e1s verde y m\u00e1s rojo, nuestra profesi\u00f3n est\u00e1 muerta.<\/p>\n<p>\u00bfA qui\u00e9n le sirve? No tengo ni idea. Quiz\u00e1 a corto plazo resulte aparente, pero a medio plazo me parece rid\u00edcula.<\/p>\n<p>Esta lucha por la audiencia no creo que le sirva ni a los anunciantes, que son quienes la han inducido, ni a los medios ni a los lectores. Parece tan absurdo en un medio como internet en el que se mide cada impresi\u00f3n publicitaria por separado que se valore la cantidad en lugar de la calidad. Pues no. Los anunciantes, a trav\u00e9s de las agencias que gestionan sus presupuestos, piden m\u00e1s y m\u00e1s audiencia sin que nadie pueda explicar racionalmente sus\u00a0motivos, salvo el de la comodidad de pensar poco.<\/p>\n<p>En Huesca no he parado de decirlo. He pedido a todos que suban los precios que cobran por la publicidad, que den valor a su audiencia que, cuanta menos tengan, m\u00e1s valdr\u00e1. He gritado que menos es m\u00e1s. Pero los periodistas no se encargan de los cuartos y quienes se encargan de los cuartos no se encargan del periodismo.\u00a0Venden impresiones publicitarias, aunque\u00a0sea en el papel del w\u00e1ter. Si s\u00f3lo lo hiciera uno, podr\u00eda tener sentido. Pero que la obsesi\u00f3n de todos sea la misma da mucho miedo.<\/p>\n<p>De toda la vida han existido El Caso y The Economist. Espero que esa locura por convertirnos a\u00a0todos en El Caso sea reversible. Tiene muy mala pinta.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La semana pasada tuvo lugar\u00a0el XVIII Congreso de periodismo digital de Huesca. Acud\u00ed como todos los a\u00f1os con la intenci\u00f3n de aprender. Ha sido un Congreso peleado. Me he peleado delante y detr\u00e1s del micr\u00f3fono para que terminemos con esta locura absurda de malbaratar nuestra audiencia a base de multiplicarla por infinito. Es una guerra [&hellip;]<\/p>\n","protected":false},"author":72,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3915],"tags":[3297,1515,42,7988],"class_list":["post-14844","post","type-post","status-publish","format-standard","hentry","category-teletransporte","tag-audiencia","tag-huesca","tag-periodismo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La audiencia y la luna - Revista km77<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.km77.com\/revista\/teletransporte\/la-audiencia-y-la-luna\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La audiencia y la luna - Revista km77\" \/>\n<meta property=\"og:description\" content=\"La semana pasada tuvo lugar\u00a0el XVIII Congreso de periodismo digital de Huesca. 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