{"id":14268,"date":"2010-10-28T00:21:16","date_gmt":"2010-10-27T22:21:16","guid":{"rendered":"http:\/\/blogs.km77.com\/desdemitorredemarfil\/?p=140"},"modified":"2021-03-31T20:11:51","modified_gmt":"2021-03-31T18:11:51","slug":"truco-ingenioso","status":"publish","type":"post","link":"https:\/\/www.km77.com\/revista\/engendro-mecanico\/truco-ingenioso\/","title":{"rendered":"Truco ingenioso"},"content":{"rendered":"<p>Una costumbre en esto del marketing (por lo menos yo) es, cuando se tiene oportunidad, la de cotillear los cat\u00e1logos de la competencia.<br \/>\nMe gusta fijarme en el tipo de papel, si han disminuido el n\u00famero de p\u00e1ginas, los formatos, c\u00f3mo se muestran los colores, etc. De siempre, me llamaba la atenci\u00f3n la frecuencia con la que aparecen en los cat\u00e1logos coches con matr\u00edcula inglesa y con caracteres poco aleatorios y que, en principio no parecen tener una secuencia l\u00f3gica (aunque admito que el ejemplo que pongo de Aston Martin se escapa a esa regla).<br \/>\n\u00bfSon capaces de ver qu\u00e9 tienen en com\u00fan estas matr\u00edculas? Est\u00e1n sacadas de Km77, y me ha costado encontrarlas (las fotos que aparecen en Km77 son o de producci\u00f3n propia o de los departamentos de prensa, y no suelen coincidir con la de los cat\u00e1logos), aunque les aseguro que en los cat\u00e1logos son m\u00e1s frecuentes.<br \/>\n<img decoding=\"async\" src=\"https:\/\/www.km77.com\/revista\/wp-content\/uploads\/2010\/10\/022-300x225.jpg\" alt=\"02\" title=\"02\" width=\"300\" height=\"225\" class=\"aligncenter size-medium wp-image-150\" \/><br \/>\n<img decoding=\"async\" src=\"https:\/\/www.km77.com\/revista\/wp-content\/uploads\/2010\/10\/52-300x200.jpg\" alt=\"5\" title=\"5\" width=\"300\" height=\"200\" class=\"aligncenter size-medium wp-image-151\" \/><br \/>\n<img decoding=\"async\" src=\"https:\/\/www.km77.com\/revista\/wp-content\/uploads\/2010\/10\/0081-300x200.jpg\" alt=\"008\" title=\"008\" width=\"300\" height=\"200\" class=\"aligncenter size-medium wp-image-152\" \/><br \/>\nEn ocasiones esas matr\u00edculas me volv\u00edan a llamar la atenci\u00f3n, aunque luego me olvidaba del tema. Todo hasta que un d\u00eda contratamos a un fot\u00f3grafo para hacer fotos en movimiento de un nuevo coche para un cat\u00e1logo de preventa, y empezamos a negociar con \u00e9l el precio.<br \/>\nNormalmente las fotos para un precat\u00e1logo son unas pocas, realizadas con un coche de preproducci\u00f3n y en un \u00fanico acabado. El problema resid\u00eda en el coste que supon\u00eda el hacer las fotos y luego pasarlas por el tratamiento posterior al que se someten (por ejemplo para eliminar reflejos, no se hacen ustedes idea de lo dif\u00edcil que es fotografiar un coche sin que salgan reflejos molestos en la carrocer\u00eda, y esos s\u00f3lo se quitan con retoque en ordenador). Como hab\u00eda que fotografiar un coche con volante a la derecha y otro con volante a la izquierda, el coste b\u00e1sicamente se duplicaba.<br \/>\nEs entonces cuando el fot\u00f3grafo dijo una soluci\u00f3n que me hizo recordar todos esos cat\u00e1logos vistos duante a\u00f1os: \u00abPongamos una placa brit\u00e1nica sim\u00e9trica.\u00bb<br \/>\nEfectivamente, si se fijan en las placas, son sim\u00e9tricas. Es decir, basta con retocar una y hacer un \u00abvoltear im\u00e1gen\u00bb en el programa inform\u00e1tico para conseguir cambiar de lugar el volante sin apenas necesitar m\u00e1s retoques que el de un par de logos. La matr\u00edcula sigue siendo v\u00e1lida.<br \/>\nYa se que ustedes lo pillaron a la primera, pero a m\u00ed me cost\u00f3 una larga temporada y el que me chivaran el truco.<br \/>\nEn breve volveremos con las \u00faltimas entregas del <a href=\"https:\/\/www.km77.com\/revista\/engendro-mecanico\/2010\/09\/26\/el-imperio-de-los-sentidos-primera-parte\/\">Imperio de los Sentidos<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una costumbre en esto del marketing (por lo menos yo) es, cuando se tiene oportunidad, la de cotillear los cat\u00e1logos de la competencia. Me gusta fijarme en el tipo de papel, si han disminuido el n\u00famero de p\u00e1ginas, los formatos, c\u00f3mo se muestran los colores, etc. De siempre, me llamaba la atenci\u00f3n la frecuencia con [&hellip;]<\/p>\n","protected":false},"author":65,"featured_media":14261,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3912],"tags":[1748,4519,4605,7890,7808,47,7891],"class_list":{"0":"post-14268","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-engendro-mecanico","8":"tag-km77","9":"tag-lanzamiento","10":"tag-marketing","12":"tag-nuevos-lanzamientos","13":"tag-publicidad"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Truco ingenioso - Revista km77<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.km77.com\/revista\/engendro-mecanico\/truco-ingenioso\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Truco ingenioso - Revista km77\" \/>\n<meta property=\"og:description\" content=\"Una costumbre en esto del marketing (por lo menos yo) es, cuando se tiene oportunidad, la de cotillear los cat\u00e1logos de la competencia. 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